SONY BRAVIA XR98X90LU 98″ Smart 4K Ultra HD HDR LED TV with Google Assistant Review

In today's review we're taking a look at the SONY BRAVIA XR98X90LU 98" Smart 4K Ultra HD HDR LED TV with Google Assistant available from Currys from just £8999. Take a look at the review below and when you're ready simply click the "View Reviews" button to read verified customer feedback on this product.
SONY BRAVIA XR98X90LU 98

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Table of Contents

Introduction to SONY BRAVIA XR98X90LU

An absolute power-house, the SONY BRAVIA XR98X90LU 98″ Smart 4K Ultra HD HDR LED TV with Google Assistant is a game changer in the world of television. Representing the pinnacle of Sony’s television technology, the cutting-edge features of this TV guarantee an unparalleled viewer experience that makes everything else seem ordinary.

The SONY BRAVIA XR98X90LU Experience

The experience delivered by the SONY BRAVIA XR98X90LU is characterised by the breath-taking visuals that result from its 4K Full Array LED display. This LED configuration brings to life the most vivid and immersive visuals that deliver cinema-grade viewing experience right to your homes.

Superior Internal Technology of SONY BRAVIA XR98X90LU

Powering these stunning visuals is Sony’s own Cognitive Processor XR, dynamically enhancing every pixel for maximum impact. This, combined with the XR-Motion Clarity technology and Acoustic Multi Audio+ technology, ensures smooth, crystal-clear visuals and immersive audio that truly transform your viewing experience. You can learn about these advanced features in a technology overview video.

Additional Features of SONY BRAVIA XR98X90LU

The SONY BRAVIA XR98X90LU also boasts several other premium features. From the 4K X-Reality PRO technology that breathes new life into older movies, to Dolby Atmos technology that provides a cinematic audio experience, Sony has ensured that this TV is a complete entertainment package. The final pinnacle of this package is the integrated Google Assistant, which allows for seamless integration of this TV into your smart home setup. Stay tuned with this video for a demonstration on how to use Google Assistant with your SONY BRAVIA XR98X90LU.

Frequently Asked Questions

  1. What are some of the key features of the SONY BRAVIA XR98X90LU?
    • 4K Full Array LED display
    • Cognitive Processor XR combined with XR-Motion Clarity technology
    • 4K X-Reality PRO technology for upscaling older movies
    • Dolby Atmos technology for virtual surround sound
    • Google TV for easy access to a plethora of shows and movies
  2. Is the SONY BRAVIA XR98X90LU worth the price?

    Considering the advanced features, superior technology, and unparalleled viewing and audio experience, the Sony BRAVIA XR98X90LU at £8999 offers great value for money.

  3. Are there any downsides to SONY BRAVIA XR98X90LU?

    The only minor issue to take note of is that certain apps and services are only available in the UK and may require periodic updates.

Final Verdict

In conclusion, the SONY BRAVIA XR98X90LU delivers a home theatre experience that justifies its premium price tag. It offers a pioneering blend of technological brilliance and viewer convenience that sets a new benchmark for smart televisions. Take a look at this comprehensive review to help you make an informed decision on whether this TV is the right choice for you.

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